TRALA Honors Paul DeCarolis for Industry Impact

New York Entrepreneur Honored with Second Annual Steve Lawrence Legacy Award

Orlando (April 11, 2019) -- Yesterday, the Truck Renting and Leasing Association (TRALA) honored Paul DeCarolis of DeCarolis Truck Rental with the Steve Lawrence Legacy Award during the association's 2019 Annual Meeting at the Ritz Carlton Grande Lakes.
"Paul has been a leader in our industry for many years, and I'm pleased that we can honor his work and legacy with this award," said TRALA President and CEO Jake Jacoby. "Paul is one of the original founding members of TRALA when the association was created 41 years ago. Throughout that time, Paul has gone from young entrepreneur to industry leader to mentor for a new generation of TRALA members. Not only has he always been a loyal and active member of the association, but he exemplifies everything that is good about TRALA. As great a businessman as Paul has been, he is an even better person. We created the Lawrence Legacy Award to recognize outstanding members like Paul that have made a true difference for TRALA so honoring him with this award simply builds on that legacy."
Under Paul's leadership, DeCarolis Truck Rental has grown from a single, small operation in Rochester, N.Y., to a full-service transportation resource with seven locations across the state. The company, which now boasts 2,000 vehicles and 170 employees, was founded by Paul's father Louis and recently celebrated its 80th anniversary.
The award was presented to Paul by his good friend and the inaugural winner of last year's award, Steve Lawrence.
The Steve Lawrence Legacy Award was named for one of the eight original founding Board Members of TRALA in 1978. TRALA created the award to recognize Lawrence's more than four decades of service to the industry and to recognize individuals who have made a significant and lasting impact on TRALA.

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