Jake Jacoby Named President and CEO of the Truck Renting and Leasing Association

Alexandria, VA – January 28, 2015 – Jake Jacoby was unanimously chosen by the Executive Committee for the Truck Renting and Leasing Association (TRALA) as the new president and chief executive officer effective immediately.  TRALA is the national trade association representing every major truck renting and leasing company and truck leasing system operating in North America.

Jacoby had served as TRALA's acting president and chief executive officer following the sudden and tragic loss of Tom James in December 2014. Before that, Jacoby worked as TRALA's top lobbyist for the past four and a half years in the role of Vice President of Government Relations on a number of issues both before Congress and in the states.  Jacoby also established TRALA's first political action committee, TRALAPAC, which has been a great benefit for TRALA's advocacy efforts over the past three years.  Prior to joining TRALA, he operated his own consulting company which specialized in trucking and transportation matters.  Jacoby has been a federal lobbyist for more than 15 years. 

Dan Murphy, TRALA's chairman, stated, “With a number of challenges our industry is facing that include federal tax reform, court decisions potentially impacting the Graves Amendment and critical legislative issues in various states ongoing, Jake is uniquely suited to address these matters without any learning curve needed to best represent TRALA and all of its members.”

“It is an honor to be selected as the next president and chief executive officer of TRALA” Jacoby said.  “I plan to continue TRALA's strong legacy of advocacy for all its members both before Congress and in all 50 states that Tom James had made such a central point during his tenure at TRALA.  I look forward to working with our board of directors and every TRALA member to achieve great things in the coming years ahead.”



TRALA, based in Alexandria, VA, is a voluntary, non-profit national trade association, organized in 1978 to provide a unified and focused voice for the truck renting and leasing industry. TRALA's membership includes more than 500 leasing and rental firms and 100 suppliers that make up nearly the entire truck renting and leasing industry. The renting and leasing industry is responsible for approximately 35-40 percent of all new Class 3 through 8 commercial truck registrations and represents more than 20% of all commercial trucks on the road today.